Growth Hacking has become quite a buzzword in the global startup community. It describes a scientific experimentation process that allows you to grow your user base sustainably and at low cost by optimising user acquisition channels, maximizing conversions, retaining customers and leveraging the power of referrals to unlock virality.
Growth hacking can be defined as an unconventional, product-centric, low cost and data-driven approach to online product distribution, user acquisition, and sales funnels and has been the key to success for some of the world’s most successful startups.
We want to spread the word about growth hacking processes and learn from leading growth hackers, discuss growth hacking best practices, tactics, ideas and help each other in growing our startups.
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